THE ROLE OF SOCIAL NETWORKS IN THE FORMATION OF STUDENTS' VALUE ORIENTATIONS

Abstract

It cannot be denied that with the progress of general informatization, the influence of social networks on human life as a whole increase. Today we can observe a unique process during which a new generation is being formed, called the "generation of social networks". Social networks have become the most important factor in shaping the personality of students as an environment in which modern young people, namely university students, live. Social networks are gradually penetrating into various spheres of society, including education, thanks to their interactivity, high technical skills, openness and accessibility for all categories. The relevance of the research topic is due to the diversification of social networks that attract modern youth. In recent years, one of the main forms of leisure for young people is spending time on social networks. How students themselves assess the impact of social networks, and what university administrations and teaching staff need to take into account when interacting with students, are the most important issues when planning higher education.

The article is devoted to the analysis of the intensity and aspects of the influence of social networks on the formation of students' value orientations. The article presents the results of a study conducted in September 2022 among 100 full-time students of KazUIR&WL named after Abylai Khan in the specialty "Journalism" and "Public Relations". As a result of studying the influence of social networks on the formation of value orientations, it is concluded that social networks affect many aspects of value orientations, such as the attitude primarily to education, as well as work behavior, the intensity of this influence depends on the frequency and duration of the use of social networks.