THE POSSIBILITIES OF THE PROJECT METHOD IN TEACHING MEDIA LITERACY TO JOURNALIST STUDENTS

Abstract

. The article discusses the experience of implementing the project
method in teaching media literacy to second-year journalism students within the
framework of the discipline “Fundamentals of Media Literacy”. The purpose
of the study is to substantiate the effectiveness of the project method for the
formation of professionally oriented competencies in future journalists.
The main areas of the study include the theoretical justification of media
literacy and the project method as modern educational technologies, as well as
their practical implementation in the learning process. The focus is on the project
“Development of Media Literacy: Creating an Educational Campaign”, which
was developed and implemented by students on the Telegram, Instagram, TikTok
and VKontakte platforms. The research methodology is based on a combination
of theoretical analysis of literature on media literacy and the project method
with the practical implementation of group project work. Empirical material
was obtained during the students’ assignments aimed at analyzing the media
environment, creating educational content and promoting it.
The main results of the study show that the project method contributes
to the development of such competencies as critical thinking, fact-checking,
storytelling, creating media products and working with the audience. One of
the student groups working on the project in TikTok attracted several thousand subscribers in three months, which confirms the relevance and practical
significance of the work.
The scientific significance of the study lies in the substantiation of the
project method as an effective tool for the formation of professional competencies
of student journalists in the digital media environment. The contribution of the
work is to create a model of practice-oriented learning aimed at developing media
literacy through active interaction with real tasks. The practical significance of the
study is that the developed methodology can be used by teachers of journalism
and media literacy to improve the level of professional training of students.
The results of the work demonstrate that the project method is an effective
approach to teaching, motivating students to independent research and creative
implementation.