MODERN INTERACTIVE TECHNOLOGIES IN HIGHER EDUCATION: IMPACT ON LEARNING EFFICIENCY

Abstract

In the context of the digital transformation of higher education, the role of interactive learning formats that foster not only academic knowledge but also transversal competences is increasing. This study aims to evaluate the effectiveness of five technologies—Flipped Classroom, Problem-Based Learning (PBL), Case Study, Collaborative Online International Learning (COIL), and Gamification—in the context of Kazakhstani universities. The methodological framework includes a systematic review of 72 publications indexed in Scopus and Web of Science (2015–2024), a content analysis of 18 undergraduate programmes, 10 semi-structured faculty interviews, and a quasi-experiment involving 68 students. The experimental data showed a 16% increase in final results (p = 0.002; η² = 0.14) and a rise in student engagement levels from 3.1 to 4.2 on the Likert scale. The interviews confirmed the presence of institutional and methodological barriers to implementation, including limited resources and insufficient faculty training. The practical significance of the study lies in the development of a phased roadmap for modernization, which provides for the enhancement of digital infrastructure, systematic faculty development, and expanded monitoring of student engagement through behavioural, cognitive, emotional, social, and long-term indicators. The limitation of the study is that it covered only students from urban universities, which reduces representativeness and requires further expansion. The findings can be used to improve educational standards and support the implementation of the national strategy for the digitalization and internationalization of higher education.