THE EFFECTIVENESS OF A HYBRID APPROACH TO LEARNING AND TEACHING ENGLISH AT HIGHER EDUCATION INSTITUTIONS

Abstract

Abstract. The article is devoted to the study of the effectiveness of the hybrid approach in learning and teaching English at a university. The relevance of the topic is due to the need to adapt the educational process to the digital environment and the search for the most effective forms of training that combine traditional and online components. The purpose of the study is to assess the perception and effectiveness of the hybrid format of teaching English among students and teachers of universities. The novelty of the work lies in conducting an empirical study in the context of Kazakhstan's higher education using a SWOT analysis, as well as a comprehensive comparison of the opinions of students of language and non-linguistic programs and teachers. To collect data, a mixed research method was used: both quantitative (online surveys) and qualitative methods (analysis of open-ended responses) were used, which ensured the reliability and completeness of the picture. The study involved 139 respondents: 75 students majoring in languages, 28 students majoring in non-language programs, and 36 English teachers from two universities in Shymkent: O. Zhanibekov South Kazakhstan Pedagogical University and A. Kuatbekov Peoples' Friendship University. The results showed that most participants considered the hybrid learning format to be effective and convenient, noting its flexibility, increased engagement, and development of independence. However, problem areas were also identified: technical difficulties, decreased quality of live interaction, and insufficient digital training of some teachers. In conclusion, practical recommendations were formulated: strengthening the technical base, increasing the digital competence of teachers, developing interactive methods and differentiated forms of feedback. The results of the study can be useful for optimizing educational strategies in the context of the digital transformation of education.