GRADUATION OF THE EFFICIENCY OF THE DEVELOPMENT MODEL OF THE SCC AND THE CE IN THE UNIVERSITY «ON-LINE COMMUNITY»

Abstract

The digitalization of the educational environment has necessitated the formation of sustainable ethical standards and a communicative culture among participants of the educational process within the virtual spaces of universities. This requires the purposeful development of network communication culture (NCC) and digital etiquette (DE) among teachers and students.

The aim of the study is to evaluate the effectiveness of the authors’ innovative model for developing NCC and DE within a university’s “on-line community.”
The article presents the experience of evaluating the effectiveness of the NCC and DE model developed by U.M. Abdigapbarova and A.E. Berikhanova within a university “on-line community.”

Methods and materials: A representative sample was selected from two Kazakhstani universities. The research design combined qualitative and quantitative methods, including surveys, interviews, focus groups, statistical and correlation analysis.

Results: The findings confirmed the effectiveness of the model and demonstrated a positive dynamic in the development of NCC and DE among respondents, regardless of academic performance or teaching experience.

Practical significance: The study provides data on the relationship between digital competencies and characteristics of professional interaction in online environments. The significance of implementing the model to improve communication quality in higher education is substantiated.